The colour is ubiquitous and is a source of information. Colour wields enormous sway over our attitudes and emotions. People make up their minds within 90 seconds of their initial interactions with either people or products. About 62‐90 percent of the assessment is based on colours alone. So, prudent use of colours can contribute not only to differentiating products from competitors

During the earlier days of social media it was said that digital marketers could take two truths to the bank. Firstly, the new social media platforms provided an uncommon tool for engaging customers in meaningful and profitable ways.Secondly, measuring the impact of that engagement and its actual ROI was anyone’s guess.

The actual problem was, how do you p

1. Mobile Marketing is a Must Mobile marketing consists of ads that appear on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps of

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