During the earlier days of social media it was said that digital marketers could take two truths to the bank. Firstly, the new social media platforms provided an uncommon tool for engaging customers in meaningful and profitable ways.Secondly, measuring the impact of that engagement and its actual ROI was anyone’s guess.

The actual problem was, how do you put dollar signs on brand awareness?

instinctively, it would not be clear to the consumers that they can’t support your brand if they are unaware about in the marketplace. With billions of people worldwide gathering to social media, in order to maximize brand awareness and to engage or cultivate customers through these powerful platforms. It was just as clear that businesses needed to be there with them.

 

How social media dashboards complete the puzzle

Today’s social media dashboards not only make it possible for marketers to identify and respond to trends, glitches, and opportunities in real time but also quantify a once-unimaginable spectrum of customizable KPIs.

The advantage of marketing is, it allows us to view all the tools, elements, and actions related to a campaign, or an overall marketing strategy, via a state-of-the-art dashboard that combines data from every social media platform. That allows for constant analyzing and adjustment of tactics in order to optimize them, play by play, and the pros of the dashboards only multiply from there.

In spite of the fact that many businesses are still lacking behind to take full advantage of the technology solutions available, or even to track social media metrics as a recent blog post from Datorama, a global leader in marketing analytics innovation, explored.

 There are nearly 30 percent of respondents who cannot recognize that, if social media marketing had grown more demanding in the past year as an outcome of platforms’ making it harder to reach an organic audience without paying for it.

 As stated by Datorama, possibly because they weren’t tracking metrics and taking a practical applied approach to managing their social media strategy by making use of social media dashboards. In short supply of such important data, they were at a loss to actually imagine and quantify the changes in the landscape that the new social media practices brought about, and modify their tactics appropriately.

The advantage of social media dashboards go far further, the hard data and statics they provide, as extremely important as that feature of the technology is. They also permit marketers to fully utilize the power of social media to engage the audience on continuing starting point in a manner that no other channel can.

Social Media is essential when it comes to tracking and reporting the hard KPIs that tell you all of the touch points of a customer’s journey from initial connection through a purchase and following transactions, the data that’s needed to regulate ROI.

Dashboards aid you to reach your Target, alike the dashboard in your car, social media dashboards are the set of point for all of the information you need to complete your journey with the desired result--reaching your target as planned. They tell you when to speed up, when to slow down, and when it’s time to refuel. In the case of the marketer’s dashboard, certainly, the metrics are distinct, but the information is no less essential to a successful journey.