Social media marketing can help increase your audience and customer database in a dramatic way. It's vital that you understand social media marketing fundamentals before getting started.
1. Quality
Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.

2. Listening
Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.

3. Organization
Creating a publishing schedule, tracking all of your contacts and maintaining multiple social media profiles requires some level of organization. The best social media managers know when content is supposed to be published, which special holidays and occasions to plan ahead for, and have a way to keep track of the different social media conversations they have going on.
4. Writing
Whether it’s creating a blog post to be shared on social media or crafting the perfect Tweet, writing is a must-have social media skill. If your headlines aren’t captivating and magnetic, people aren’t going to be motivated to click-through. Writing isn’t just important for headlines, it’ll also come in handy for other social media related tasks like creating blog posts.

5. Acknowledgment
You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Building relationship is one of the most important part of social media marketing success, so always acknowledge every person who reaches out to you.

6. Reciprocity
You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.

 

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