When you're thinking about whether your efforts were justified, despite all the trouble later, or guessing about whether you've done your job or not, these metrics will be there for you, noting your inquiries, giving confirmation, and rooting for you to more noteworthy heights.

1. Number of website visits.

The main target for your customer is your website, however, you can likewise measure the number of visitors to any location as per your strategy like PPC (Pay-Per-Click) campaign for a landing page. You can have a better idea that how well your campaign is driving traffic by measuring total numbers of visits.

 

2. Traffic sources

This metric is very important for PPC as well as SEO (Search engine optimization) techniques. You will get to know which one are over performing and which ones are underperforming in your marketing campaign. You can divide traffic sources in Direct visitors, who visits your website by directly typing your URL in their browser. Organic visitors, visitors who are coming to your site by a search query. Social media, visitors who are coming to your website through social media sites and Referral, who are coming to your websites from a link in blogs or another website.

 

3. Website bounce rate

Bounce rate metric will let you know how many users or visitors are leaving your website after visiting just one page before further exploring your website. Every page can have its own bounce rate and every bounce rate differs. Normally the bounce rate should be low as possible, but if it is high then you have to check whether the users are experiencing issues usability, site design, or the content is irrelevant to their needs.

 

4. Total conversions

Traditionally conversion can be defined as someone visiting your website and ending up in a paying customer but it can also be defined in many ways such as filling up a lead form etc. However, less number of conversion could be the result of the poor offering, bad design of a website or disinterested visitors.

 

5. Return on investment

ROI is the main and most important factor for any marketing campaign.  A positive ROI means your campaign is effective and negative ROI means you there is a genuine requirement of alteration on your website.
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