First of all we will see, what is social media metrics? Social media metrics is the use of data to gauge the impact of social media activity on a company's revenue. Marketers often use social media monitoring software to observe activity on social platforms and gather information about how a brand, product or company-related topic is being perceived.

 If you are running a campaign on social media then to see the ROI you have to check the social media metrics and for that you should know which these are. This blog will tell you the 5 important social media metrics.

1. Social media followers

 

 

Your total count of fans, followers, and page likes represents the number of unique people who have taken an interest in your business. Ideally, you should consistently grow your following. This means the content you’re sharing and the ways you’re engaging your audience need to be enticing enough to attract new fans.

 

 

 

 

 

2. Engagements

 

A meaningful metric is one of the most important in measuring your own success and efforts. Engagement can actually measure a host of different items depending on the channel. Knowing when your audience is most likely to engage with your content is important. It helps you tailor your strategy so you post your content at the right time and the best days of the week. All of these different metrics combine to give you a sense for how well your audience is responding to your content.

 

 

 

 

3. Influencers

 

Influencers are probably the most controversial social media metric; we know that influencers can help you grow your audience quickly, and they usually come a lot cheaper than advertising. Often, they’re free. Monitor the influence of the people talking about you online. Increases in influence usually mean that you’re being written about in industry news publications, or talked about by important people on social media. And that’s definitely a good thing. Tracking your top influencers can also lead to memorable and effective marketing campaigns.

 

 

 

 

4. Reach

 

The Reach metric combines the number of people you’ve reached both within and outside of your audience. When people engage with your content, their activity is usually shared with their connections, which increases your page’s reach. Mixing more engaging content into your social strategy can significantly improve the reach of both your posts and your business.
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5. Conversions

 

A conversion rate can be one of the most important factors in a paid inclusion campaign. The measure of whether the money poured into a marketing campaign is worth it or not is certainly something that any business will want to know. The conversion rate is the measurement of the success of a paid inclusion campaign. A conversion rate is measured by the number of potential visitors performing the desired action, whether the action is buying a product, filling out a form, or some other goals.