There are over 2.5 billion active social media users worldwide and the number is growing at a rate of 9% a year. The advertising spend is rising even faster.  social media spend grew 55% to $10.9 billion, up from the previous year's $7 billion.

Below are the trends

By now you’ve probably heard the hype – digital marketing skills are in serious demand and the job market is booming.  Digital marketing is nothing but the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing. It involves the use of channels and methods that

When it comes to driving traffic to your website, there are a variety of ways to get visitors. The primary two that individuals and businesses almost always have a struggle with investing their time and money into are search and social. 

SEO and SMM are like pizza and cheese.

Nowadays SEO cannot be effective without well-executed content creation. And that’s where social media kicks in — it helps you unlock untapped potential. Compared to other marketing

Running a business is a challenging job in itself. Countless hours of hard work is put in to establish a business but it can all go in vain. What is the point of owning a business if nobody knows about it? And the old-school marketing tactics just don’t work anymore, the advent of the internet and technology has taken the

Today, the marketing landscape has changed drastically. If we talk about the present scenario, digital marketing is the booming industry that is expected to create 1.5 lakh jobs in the next five years. There is a huge demand of digital marketers, but still there is paucity of talent and professionals. Below listed are the five compelling reasons as why a marketing aspirant needs to h

Digital marketing is a business practice of promoting brands with the help of interactive media like the Internet and mobile phones. This method promotes products and services with the help of several digital distribution channels in order to reach consumers in the most cost-effective manner. Besides proving to be a cost-effective, digital marketing is also a timely and personalized method to reach prosp